Portfolio
UX Content design
Xfinity App, Network speed test flow
Home screen Outage search Test in progress… Results
Facebook Ads Manager, Ads reporting, performance summary report
Advertisers using our website and shop delivery system had no data to measure their performance
UXR revealed the most relevant metrics and this informed our data hierarchy
After evaluating performance, users are able to take action to improve, or keep up their good performance
This feature led to a 33% increase in advertiser product adoption
Data reporting
Allow advertisers to view important performance metrics quickly, at-a-glance
Actionability
Allow advertisers to take recommended actions to improve performance
New product announcement, Ads Manager, Facebook
Highlighting new purchases pre-set in the ads manager table
31% lift in preset usage after seeing this modal, NUX
Purchase funnel feature, Commerce Manager Insights, Facebook
This UI was designed for organic FB/IG users to evaluate their shop performance at a glance with tips to help increase sales
This feature led to a 26% increase in GMV for users who interacted with the UI during the test period
Purchase Funnel design created for sellers to evaluate their performance and take actions to get users to convert. Resulted in a 26% increase in GMV for those who interacted with our feature.
Save phone number feature, Facebook app, before and after
Improved the content hierarchy for easy scanning and comprehension
Dynamic state to build trust, personalization
Security and VPN feature for the Xfinity App
Created a single onboarding experience for our on-the-go security features
Led to an 18% increase in VPN and hotspot adoption for the Xfinity app
Video share flow Before and After
Updated content for clarity
Eliminated confusing steps in the flow
Made sure to re-assure users about their privacy being protected
Value-first information architecture for Xfinity app before and after
Eliminated feature names from the headlines for faster comprehension
Led to an increase in adoption of hotspot profiles
Finds AI web & core app experience
Content strategy and design for core app experience
Home page lead gen experience
Email signup, CTA button before and after
Led to a 10% increase in mailing list subscriptions
Customer sign in, new customer sign up before and after
Cut down on content
Cleaner design, better experience
Before
Before: Language was over-complicated, design was cluttered
After: Simplified design and language to prevent any confusion and increase customer onboarding rates
Landing Pages
Landing page for American Ways Magazine
Landing Page for Tuck.com
Mobile landing page for 100 day trial
Style guides, Pitch decks
Gryphon Home Style Guide
Finds AI investor deck
Pitch deck cover
Marketing Emails
New Color Announcement
Father’s Day Email
Educational email
Signs & Editorial
Elle Decor Editorial
American Ways Magazine Ad
Signs, Hearst Publishing Event
Crafted ethos statements for all Mondrian Hotel properties as featured on their corporate website.
Created UI copy and the brand style guide for the company.
Social Media Management
